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You guys, I finally found it – the absolute BEST affordable everyday bag that I am absolutely obsessed with. It’s only $24.99 and quickly has become one of my regulars!

Yep, Target has done it again (for the millionth time) and totally knocked it out of the park with this bag. It’s by their Universal Thread line and it’s called the Rowan Small Tote Handbag. It’s a basic tote bag, with 2 top handles, a removable and adjustable crossbody strap, 2 inner pockets, and an inner zip pocket.

Let me just back up for one second though and explain that I am a bit of a bag snob. Not so much in labels necessarily, but in quality. I like what I like, and can be very picky when it comes to purses.

I’ll admit, I truly thought Target bags were low quality, and rarely checked them out. But, when I saw and felt this bag in store, I was so surprised at how much I loved it! I’ve been using it for months, and it’s held up SO well!

It hasn’t held up 100% perfectly, just to be honest. The lining on the side of the strap has peeled off in some places. But it’s barely noticeable, and doesn’t affect the actual usage of the bag. At the price point though, it’s something I’m okay with and doesn’t really bother me. In the online reviews, a few other people seem to experience this as well, so it’s something to keep in mind.

On Target’s website it has 90 reviews and a little over 4 stars! It holds so much without losing it’s shape too. But it’s also not so big of a bag where you throw your stuff in and then can’t find anything. It’s not too stiff, and forms perfectly to the items that you have inside.

Currently, it’s not available in the color I have, although I’m sure they’ll bring it back at some point. Right now, the colors available black, gray, olive, camel, cognac, squash, and burgundy. They seem to switch it up with the seasons.

It’s nothing fancy, I know, but it’s just such a perfect everyday, throw whatever you need in and go kinda bag. Definitely would be great for moms, the outside is super easy to wipe down! Simple, goes with everything, and such an amazing price. I think I’ll be picking up the burgundy for fall and winter, such a gorgeous color!

If you decide to pick it up too, let me know!

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